Label Signs JusBam to Launch Hip-hop Division
- Erly Thornton
- Jun 28
- 1 min read
Groove Elation Records proudly announces that JusBam, a prominent Hip-hop Independent artist, is joining the label! JusBam brings a style that is aligned with our vision regarding how we want to contribute to this genre. We set a standard of focusing on Conscious Hip-hop and songs that bring the audience back to the inception of Hip-hop, over 50 years ago.
JusBam or “Bam” is an artist who appreciates the “old school” origins of Hip-hop and produces rhymes and spoken word that immediately bring you back. From her first words to the end, you are vibing with the lyrics and the music. Her style will capture your ears, head, and heart. You cannot avoid going back and connecting her with the most significant artists who have ever worked in the Genre: Queen Latifah, MC Lyte, LL Cool J, Salt & Peppa, and more.

Groove Elation has a strong vision of putting the best of our creative resources behind Bam and creating music that not only grounds you in her style but also transcends old school in that we will and will always use live, creative musician talent. Bam’s project will incorporate music in a way that many have never heard before in Hip-hop.
Congratulations to JusBam and stay tuned for more announcements regarding her alliance with Groove Elations Records and the launch of a Hip-hop artist that is destined to contribute and revive Conscious Hip-hop and bring us all together and back home to when we first heard the music!
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