"JusBam" and GER Begin Production

Groove Elation and JusBam have started vetting songs and producers for her upcoming album. So far, the tracks that have been coming in from beat producers from all over have been pretty lit. Derrick Harvin, Director of Music Production, has been very involved with providing direction to the various creators, ensuring that they take it up a notch, regularly sending tracks back while at the same time providing suggestions that ensure their resubmissions hit the right direction for JusBam. Unlike most of what has become the mainstream, Bam's signature style commands music that features a unique and innovative combination of strong Hip-hop beats paired with the dynamic presence of live musicians. This fusion creates a highly appealing crossover sound that resonates with a diverse audience, bridging gaps between genres and attracting listeners from various musical backgrounds.

Her artistry is reminiscent of the groundbreaking work of influential artists such as Lauryn Hill, The Roots, and Erykah Badu. Each of these artists has carved out a distinct niche within the music industry, blending elements of Hip-hop, soul, and R&B to create a rich tapestry of sound. Bam will build on this legacy, infusing her tracks with a vibrant energy that will elevate the listening experience to an entirely new level. The incorporation of live instrumentation not only enhances the rhythmic complexity of her lyrics and poetic dialogue but also brings an organic feel that is often missing in purely digital productions.

"Our approach is to ensure Bam's music is undeniably next level and will invite listeners to engage with her on a deeper emotional level," says owner Erly Thornton regarding the impact he is sure JusBam will have on the fans and the industry.

Bam's project is scheduled for completion in 2026 with the release of several singles as a prelude early in the year. Watch for it!

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