Groove Elation Records
Our Mission
To provide a collaborative platform for emerging label artists to bring their music to the world, creating powerful products that enable the achievement of the grail: earning a living from the love of music.
Our Vision
To empower artists globally through a revolutionary, artist-owned label model. By collaborating, investing in each other, and operating with agility and innovation, we will achieve sustainable success in major music markets, delivering exceptional content and live experiences worldwide.
Our Philosophy
Everybody is invited to the party! Music is a group activity. Our goal is to connect artists, business people, and technologists in an ethical effort to support the continuing evolution of this art form in a manner that benefits all involved.
A Proven Foundation with a Visionary Leader
Groove Elation Records, LLC, isn't a newcomer to the music scene. Founded in 2004 by acclaimed saxophonist Erly Thornton, the label initially served as the platform for his debut project, "My Life." Thornton's early experience navigating the complexities of artist rights and ownership within the industry illuminated the challenges faced by many talented musicians. He witnessed firsthand how artists often lose control of their work and struggle to achieve financial independence. This fueled his determination to build a different kind of record label—one that empowers artists and fosters sustainable careers.
The Problem
The traditional music industry model often leaves artists financially vulnerable. Thornton, alongside a network of highly talented musicians, including a decade-long collaboration with producer and keyboardist Derrick Harvin, experienced this reality. Despite a shared passion for creating and performing music full-time, the dream of solely focusing on their art remained out of reach for most. The harsh truth is that only a minuscule fraction of artists worldwide achieve this level of financial freedom, not due to a lack of talent, but due to a lack of resources and a flawed system.
The Solution: A Collaborative and Artist-Centric Approach
Erly Thornton's vision for Groove Elation Records is built on a revolutionary, collaborative operating model. Armed with a Master's in Music Business from Berklee College of Music, he has reimagined the label's structure to empower artists to work together, creating a synergy that amplifies their individual talents and market reach. This collaborative model is the key to unlocking greater creative output and financial success than any artist could achieve alone.
2025: A Year of Explosive Growth and Market Penetration
Groove Elation Records is poised for a breakthrough year in 2025. The label's strategic focus on high-growth genres—Progressive Soul, Conscious Hip-hop, and Latin Hip-hop—positions it perfectly to capture significant market share. By prioritizing live performance and the use of live instrumentation in recordings, Groove Elation Records is committed to producing music that stands out from the crowd. The emphasis on authenticity and musicality will resonate deeply with audiences, evoking nostalgia for good times and appealing to a broad demographic.
Why Invest in Groove Elation Records?
Experienced Leadership: Founded and led by a seasoned musician with a deep understanding of the industry and a strong business acumen.
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Innovative Business Model: A unique collaborative approach that maximizes artist potential and fosters sustainable careers
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High-Growth Market Focus: Strategically positioned in genres with significant growth potential
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Commitment to Quality: A dedication to live performance and live instrumentation ensures a superior and distinctive sound that will attract a large and loyal following.
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Strong ROI Potential: The combination of a solid foundation, innovative model, and market-focused strategy presents a compelling opportunity for investors seeking significant returns.
Groove Elation Records is not just another record label; it's a movement dedicated to empowering artists and creating exceptional music. We invite you to join us in this exciting venture and become a part of the future of independent music. Invest in Groove Elation Records and be a part of a company that is redefining the music industry, one soulful, conscious, and vibrant beat at a time.
Invest Now and Help Us Build the Future of Music Contact us to learn more about our available investment opportunities.